Facebook Conversion API
Improve Tracking Accuracy, Reduce Data Loss, and Drive Better Ad Performance.
Not getting the full picture from your Facebook ad tracking? Losing conversions due to browser restrictions, ad blockers, or iOS updates? You’re not alone, and I can help you fix it.
With expert Facebook Conversion API (CAPI) setup, I ensure your tracking is accurate, reliable, and future-proof. Unlike traditional Pixel tracking that relies on the browser, CAPI works server-side, allowing you to send events directly from your website or server to Facebook. This means better data, better optimisation, and better performance.
I don’t just set up tracking. I build a complete event tracking system tailored to your business goals. Whether you want to measure purchases, lead forms, content views, or custom actions, I ensure everything is implemented correctly and tested thoroughly. By combining CAPI with the Facebook Pixel and tools like Google Tag Manager, you get improved attribution, reduced data loss, and higher ad efficiency.
Why Facebook Conversion API?
As privacy regulations tighten and browser restrictions increase, relying solely on the Facebook Pixel is no longer enough. The Facebook Conversion API (CAPI) ensures your tracking remains accurate, reliable, and compliant by sending event data directly from your server to Facebook.
Attribution and Optimisation
More accurate event data means better campaign performance. CAPI allows Facebook’s algorithm to optimise delivery more effectively, helping you reach high-intent users and improve your return on ad spend. You’ll see better attribution and more consistent results across your campaigns.
Enhance Data Control and Flexibility
Facebook Conversion API gives you greater control over what data is shared and how it’s structured. You can customise the events you track, connect data to user journeys more accurately, and gain deeper insights that inform smarter marketing decisions.
Pixel for Maximum Impact
CAPI works best when used alongside the Facebook Pixel. Together, they create a more complete tracking system, ensuring event deduplication, improved signal strength, and better reporting. This setup provides a solid foundation for scaling your ad campaigns confidently.