Hello, I'm
SAYELA AKTER
Digital Marketing Specialist & Tracking Expert
Helping brands scale faster with high-converting ads, precise tracking solutions, and compelling, strategy-driven content that delivers real results.

About Me
I’m Sayela Akter, a results-driven and detail-oriented Digital Marketing Specialist with a strong focus on tracking, performance marketing, and conversion optimisation. With expertise in Facebook Marketing, Conversion API, Server-Side Tracking, CRO, and advanced tools like Google Tag Manager and Facebook Pixel, I help businesses unlock accurate data insights and build scalable ad strategies that work.
I believe marketing isn’t just about running ads it’s about understanding the customer journey, improving user experience, and turning every interaction into a measurable outcome. Whether you’re a small business or a growing brand, I work closely with you to set up tracking frameworks, analyse behaviour, and optimise your marketing funnel for real, sustainable growth.
In this ever-evolving digital space, I stay updated with the latest tools, tech, and trends to deliver impactful results. If you’re looking for someone who blends creativity, analytics, and tech to power your digital growth I’m here to support you every step of the way.
Services
Facebook Marketing
Facebook Conversion API
Server Side Tracking
Conversion Rate Optimisation (CRO)
Google Tag Manager
Facebook Pixel Setup
Latest Posts
Insights on Growth, Learning & Exploration

Pixel vs. Conversion API: Which One Should You Rely On in 2025?
In today’s data-driven marketing world, running ads isn’t enough. You need accuracy, strategy, and consistent optimisation — and that’s where

How Conversion Rate Optimisation (CRO) Can Maximise Your Ad Spend
In today’s data-driven marketing world, running ads isn’t enough. You need accuracy, strategy, and consistent optimisation — and that’s where

Why Server-Side Tracking is a Game Changer for Facebook Ads
In today’s data-driven marketing world, running ads isn’t enough. You need accuracy, strategy, and consistent optimisation — and that’s where